Walmart Rolls Out Three Phase Black Friday Event Through November 30
According to Yahoo Lifestyle, Walmart began its Black Friday shopping events on November 14, 2025. The retailer structured its sales into three separate periods. The first event ran from November 14 through November 16. The main Black Friday event begins online November 25 and continues through November 30. Cyber Monday deals launch December 1. Walmart Plus members receive five hours of early access before each event opens to all shoppers. The retailer offers discounts reaching 80 percent across categories including technology, home goods, kitchen equipment, and travel accessories.
Walmart Plus members can access the main Black Friday event starting November 24 at 7 PM Eastern Time. Regular customers can begin shopping at midnight on November 25. Physical stores will remain closed on Thanksgiving Day. In-store shopping begins Friday, November 28 at 6 AM local time. The company now provides delivery to 95 percent of U.S. homes within three hours or less.
Consumer Demand Drives Extended Shopping Period
The 2025 Black Friday season reflects changing consumer behavior patterns. Hostinger research projects Black Friday 2025 online sales will reach $11.7 billion in the United States. This represents an 8.7 percent increase from the previous year. Cyber Monday sales are expected to hit $14.2 billion. The full Cyber Week period should generate $43.7 billion in online transactions.
Consumer caution affects spending plans this season. Only 22 percent of shoppers plan to spend more compared to 31 percent in 2024. Current inflation rates of 2.9 percent contribute to this hesitation. However, 45 percent of consumers started holiday shopping before November. This early activity extends the traditional shopping season well beyond a single weekend. Mobile devices now drive 56 percent of online spending, totaling approximately $142 billion. Buy Now Pay Later services are projected to account for $20 billion in transactions, an 11 percent increase over last year.
Retail Competition Intensifies Across Channels
The Black Friday landscape has become more competitive as major retailers vie for market share. Nasdaq reports the National Retail Federation estimates 2025 winter holiday sales will exceed $1 trillion for the first time. This represents growth between 3.7 and 4.2 percent compared to 2024 figures. The extended nature of Black Friday now encompasses Small Business Saturday, Cyber Monday, and promotional activities throughout November.
Walmart positions itself through its omnichannel approach combining online convenience with physical store presence. The retailer operates over 10,750 stores serving approximately 270 million customers weekly. Its fulfillment network enables competitive pricing and inventory management across both channels. Amazon dominates online retail but focuses primarily on digital channels. The company extends its Black Friday deals nearly two weeks, from November 20 through December 1. Target takes a different approach by focusing on curation with a selective brand offering and popular store pickup programs.
Walmart's strategy includes thousands of deals under $20 and discounts up to 60 percent on select brands. The company launched a festive marketing campaign featuring actor Walton Goggins as Dr. Seuss' The Grinch. The campaign takes place in a fictional world called WhoKnewVille designed to transform traditional shopping stress into an entertaining experience. Amazon maintains advantages through its Prime membership program offering exclusive early access and faster shipping options. Competition among these retailers drives earlier promotional periods and deeper discounts across multiple product categories.
Further Reading
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