OnePay will offer cryptocurrency trading and custody on its mobile banking app later this year. According to CNBC, the fintech firm majority-owned by Walmart plans to provide customers access to Bitcoin and Ethereum. The company partnered with Chicago-based startup Zerohash to power the crypto infrastructure.

OnePay was founded in 2021 through a joint venture between Walmart and Ribbit Capital. The firm positions itself as an American super app for digital finance. Users will be able to hold digital assets within the mobile app and convert them into cash. These funds can then be used for purchases at Walmart stores or to pay off credit card balances.

The fintech company already offers high-yield savings accounts, credit and debit cards, buy now pay later loans, and wireless plans. OnePay currently ranks No. 5 on Apple's free finance app chart. This places it ahead of JPMorgan Chase, Robinhood, and Chime.

Meeting Consumer Demand for Integrated Services

The crypto addition addresses a growing consumer expectation for comprehensive financial tools in one platform. Apps ranked higher than OnePay on Apple's finance chart, including PayPal, Venmo, and Cash App, already provide crypto services. OnePay's integration gives it competitive parity with leading payment apps.

The firm benefits from direct integration into Walmart's checkout process, both in-store and online. This provides access to 150 million Americans who shop at Walmart each week. Despite these retail ties, OnePay operates as a separate entity to appeal beyond Walmart customers to Americans underserved by traditional banks.

The move comes as cryptocurrency adoption accelerates under President Donald Trump's administration. Major financial institutions that previously avoided crypto are now developing digital asset products. CNBC reported that Morgan Stanley announced plans in September 2025 to offer retail clients crypto trading through its E-Trade subsidiary.

Traditional Finance Embraces Digital Assets

The broader financial industry is moving toward crypto infrastructure at an institutional level. Zerohash, OnePay's technology partner, raised $104 million in September 2025 from investors including Morgan Stanley, Interactive Brokers, SoFi, and Apollo Global Management. The funding round valued the infrastructure provider at $1 billion, according to Fortune.

This represents a policy shift following Trump's election, when government stance on digital assets changed from skeptical to supportive. Zerohash provides banks and fintech firms with tools to offer crypto trading, stablecoins, and tokenization. The company serves over 5 million users across 190 countries through clients like Interactive Brokers, Stripe, and BlackRock.

OnePay's crypto rollout reflects a competitive arms race among fintech platforms to become comprehensive financial hubs. The super app model combines multiple services to increase user engagement and retention. Traditional banks face pressure to match these integrated offerings or risk losing market share to more agile fintech competitors.

Banking executives report spending significant time on blockchain initiatives. Zerohash CFO Adam Berg stated that multiple large bank CEOs told him they spend over 50 percent of their time driving digital asset innovation at their firms. The infrastructure buildout suggests mainstream crypto adoption will continue expanding throughout 2025 and beyond.

Further Reading

For deeper insights into global adoption trends, our Alternative Financial Systems Index tracks regulatory frameworks and adoption metrics across 50 countries. The index monitors how different jurisdictions approach digital asset regulation and mainstream financial integration.