BTCPeers reported that Strategy executive chairman Michael Saylor recommended Apple should buy Bitcoin rather than continue its stock buyback program, following criticism of the tech giant's repurchase strategy performance. Saylor made the statement on June 10 responding to financial commentator Jim Cramer's concerns about Apple's buyback effectiveness.

Cramer stated "The Apple buyback is not working right now" in reference to the company's $110 billion stock repurchase program announced in May 2024. Apple's stock declined more than 17% since the start of 2025, while Bitcoin gained over 15% during the same period according to StatMuse. The performance gap demonstrates Bitcoin's superior returns compared to Apple's traditional capital allocation strategy.

Corporate Bitcoin Treasury Adoption Accelerates Globally

Companies worldwide continue adding Bitcoin to their balance sheets at unprecedented rates. Standard Chartered research shows 61 publicly listed companies now hold over 3% of Bitcoin's total supply, representing a combined 673,897 Bitcoin valued at billions. Strategy led corporate adoption by accumulating over 580,000 BTC, becoming the largest public corporate Bitcoin holder.

Recent adopters include GameStop with $513 million in Bitcoin purchases and Japanese firm Metaplanet planning aggressive acquisition strategies. Decrypt data shows companies such as streaming platform Rumble and video game retailer GameStop have joined the trend. Corporate Bitcoin holdings doubled in 2024 as institutions sought alternatives to traditional treasury management.

Bitcoin ETF market performance contrasts with broader market uncertainty. Daily inflows reached substantial levels as institutional investors demonstrate confidence in long-term cryptocurrency prospects. The sustained inflows occur alongside corporate treasury adoption, creating multiple demand sources for Bitcoin allocation strategies.

Apple's Capital Allocation Challenges Reflect Broader Market Questions

Apple's stock buyback challenges reflect broader questions about traditional capital allocation effectiveness. TheStreet reported Apple's record $110 billion buyback program aimed to return value to shareholders, yet stock performance lagged Bitcoin returns significantly. The company executed buybacks worth $110 billion in 2024, marking the largest stock repurchase in U.S. history.

Saylor's recommendation comes as more corporations consider Bitcoin treasury strategies. Companies adopting Bitcoin have generally outperformed their respective indices, with Strategy and Metaplanet leading their markets. This performance differential may pressure other firms to evaluate cryptocurrency allocation strategies for long-term value preservation.

PYMNTS analysis shows Strategy has issued convertible debt and equity raises to finance its Bitcoin purchases, essentially using its BTC holdings as collateral for capital market activities. This model could inspire new approaches to corporate financing and capital allocation, particularly for firms seeking alternative treasury strategies.

Market Implications And Future Corporate Strategy Trends

Traditional financial institutions face increasing pressure to address cryptocurrency demand from shareholders. Apple's situation exemplifies challenges large corporations encounter when balancing conservative treasury management with emerging asset class opportunities. CoinDesk reported that Saylor envisions Bitcoin as a $200 trillion asset class by 2045, transforming it into a global settlement layer.

The Financial Accounting Standards Board rule allowing companies to report Bitcoin at fair market value removed a major adoption barrier. Research shows corporations currently hold just 4% of Bitcoin supply, yet S&P 500 companies generate $1.5 trillion in free cash flow—twice the total capital ever invested in Bitcoin.

Consultancy ME analysis reveals companies drawn to Bitcoin view the cryptocurrency as a robust store of value capable of mitigating erosion caused by inflationary trends. By holding Bitcoin, companies hope to capitalize on its potential for long-term appreciation while diversifying away from traditional fiat currency exposure.

Bitcoin's institutional acceptance continues growing as regulatory clarity improves and accounting standards adapt to digital asset requirements. Strategy's transformation from a business intelligence company to a Bitcoin-focused entity demonstrates how cryptocurrency adoption can reshape corporate identity and market positioning. The company's rebranding to Strategy in February 2025 reflects this strategic pivot toward digital capital accumulation.

Related Reading on Morrow Report

For comprehensive analysis of global alternative financial systems and their impact on traditional finance, read our detailed examination at Morrow Report Alternative Financial Systems Index. This resource provides essential insights into decentralized finance platforms, corporate Bitcoin treasuries, and emerging payment networks that challenge conventional banking systems. The analysis covers transaction costs, adoption metrics, and effectiveness measurements across 124 alternative financial systems, helping readers understand how innovations like corporate Bitcoin adoption fit within broader financial transformation trends worldwide.