Australian Crypto Broker Swyftx Expands to New Zealand with Easy Crypto Acquisition

Australian cryptocurrency broker Swyftx is set to acquire New Zealand-based exchange Easy Crypto, with the deal expected to close on March 31. Company executives point to policy changes in the United States as a key factor in their expansion decision as reported by BTC Peers.
Swyftx CEO Jason Titman cited Trump's crypto-friendly policy approach as supportive of the acquisition timing. "Trump's policy messaging around crypto as a tailwind helped support this acquisition," Titman stated on March 19, though he noted the deal was already in progress before the recent U.S. election.
Titman expects the crypto industry to benefit from a more balanced regulatory approach in the United States. "Everyone is so focused on tariffs that they're skipping the argument that good things are on the horizon for crypto," he said, adding that dealmaking conditions are improving rapidly.
The optimism comes despite recent market volatility and personnel changes in Washington. David Sacks, newly appointed White House AI and crypto czar, divested over $200 million in cryptocurrency and related stocks before taking his role, according to a White House memorandum dated March 5.
The CEO predicts this acquisition is just the beginning of increased merger activity in the crypto sector. Following Trump's January inauguration, pro-crypto executives have already taken key regulatory positions, creating a more favorable business climate.
Both companies will continue to operate as separate platforms initially while planning their integration. The combined business will employ approximately 200 workers based in Brisbane, Australia.
Easy Crypto co-founder and CEO Janine Grainger described the merger as a "natural fit" that would create a major player in the regional cryptocurrency market. She noted strong local support for cryptocurrency in New Zealand.
Crypto adoption shows promising growth in both markets:
- 3.9 million Australians own crypto (from a 26 million population)
- Nearly 50% of New Zealand's 5.2 million people either own or plan to invest in crypto
- For comparison, only about 18 million Americans use or own crypto according to US Fed estimates
Grainger expressed confidence that increasing regulation in the region will help build trust in cryptocurrency markets, similar to regulatory developments in other parts of the world.